Make "Fitbit Premium" a visually compelling experience that leads to real health results for people around the world.
20 million active Fitbit users who wanted further guidance on how to lose weight and live a healthier life.
Create a royalty free image library of 200 visual assets that could be used globally and leveraged by UX design and marketing teams for 3-5 years.
- Leveraged 90% same vendors as marketing team and produced photos at 30% decrease per photo by creating new production processes and increasing efficiency.
- Product, design and marketing teams loved all photos
- Photos are still being used by Google post Fitbit acquisition today