La Perla's Backstory

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La PErla NEW
La PErla Iron

Background

La Perla wanted to position themselves as a lingerie brand for the modern woman–elevated, evocative, and gorgeously made.

Target Audience

Millennial American women who wanted to buy lingerie for themselves, not to please a man.

Solution

The “Fashion, Femininity and Seduction” campaign, a series of four short videos that delve into a different element of the company’s emphasis on beauty and craftsmanship.

Production

Final Videos

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Success Metrics

  • Introduced La Perla to 50 million new customers
  • 1 minute average view time
  • Considered a success by American and Europe marketing teams

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