La Perla's Backstory
Background
La Perla wanted to position themselves as a lingerie brand for the modern woman–elevated, evocative, and gorgeously made.
Target Audience
Millennial American women who wanted to buy lingerie for themselves, not to please a man.
Solution
The “Fashion, Femininity and Seduction” campaign, a series of four short videos that delve into a different element of the company’s emphasis on beauty and craftsmanship.
Production
Final Videos
Play Video
Play Video
Play Video
Play Video
Success Metrics
- Introduced La Perla to 50 million new customers
- 1 minute average view time
- Considered a success by American and Europe marketing teams