Halo Neuroscience
Campaign Stats
Overview
Halo Neuroscience required a video series to demonstrate how professional athletes utilize their product. They aimed to lower cost-per-acquisition while showcasing the product’s science-backed benefits.
Approach
Power Ten Productions created “Building a Champion,” a six-part series that revealed the human side of professional athletes integrating Halo’s technology into their training. We focused on user aspirations and personal growth, while clearly weaving in product functionality.
Results
The series helped bring down cost-per-acquisition to just $0.12 for a $300 product—an impressive ROI. Average video watch time reached 1:30, proving that compelling storytelling and genuine athlete narratives can drive remarkable conversions.
Key Insight
Combining authentic athlete testimonials with a product’s technical strengths builds audience trust, inspiring both curiosity and purchase intent.
