20th Century Fox
Goal
To get viewers to tune into the new shows being launched in the 2013 pilot season.
The Challenge
20th Century Fox, a titan in the entertainment industry, faced the challenge of maintaining market leadership in an increasingly competitive landscape. They needed a fresh approach to promote their extensive library of films and TV shows across various digital platforms.
Process
It became clear that we needed a solution that would be minimally invasive, allowing us to conduct interviews and capture b-roll quickly while still capturing the personalities and essence of every show. Additionally, previous video teams had been dismissed from sets after frustrating actors, so we needed to ensure we was virtually invisible to obtain all the necessary footage.
We collaborated with the Fox Marketing team and the producers of 7 productions to schedule interviews with over 30 A-list stars and showrunners, including Robin Williams, David E. Kelley, Sarah Michelle Gellar, and Emma Roberts. We also coordinated travel for my crew and me to 14 locations.
Solution
After receiving news that two of the shows had been picked up to air, we created two videos for TV and digital stations, offering people a sneak peek behind the scenes and showcasing the personalities of the creators and actors who brought the shows to life.